Alsop Design has created a new brand identity for online novelty gift business, Giftzuu. The brand comes under the Rosetta Brands umbrella of companies, and links up the businesses efficient distribution network and their fun and quirky product range.
We worked with the Giftzuu marketing team to identify their target market, social trends and business goals in order to produce an identity that resonates with their audience and builds a likeable, fun brand for the business… “made to make you smile”
The colour palette, style and logo wordmark have been designed around the company’s fun and quirky product range. We have delivered a versatile logo pack and visual assets for use across their eCommerce platform and social media channels.
